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No Date Mission Statement Land of Stone " LAND OF LAKES STONE COMPANY N LAND OF LAKES STONE COMPANY MISSION STATEMENT To Provide Superior Quality Stone Products and Service, In A Professional Manner, With Attention to Our Clients Needs 1 1 2 COMPANY PHILOSOPHY Land Of Lakes Stone Company was formed with the intent of beconjring the premier slab stone provider for the Minnesota area. We intend on achieving this goal by providing superior quality products and service in a professional manner, with attention to our clients needs. Providing superior quality products requires a higher level of product knowledge. We will attain this through continual education on stone products, applications and developments within the industry. Only by knowing all of the available options and parameters can we guide our clients to the selections best suited for their needs. Superior quality service is accomplished through top quality personnel and equipment. We will achieve this by employing craftsmen dedicated to their profession and supplying them with the finest equipment available. Only through the proper combination of tooling and commitment can we provide our clients with superior service. I , I Professionalism in every aspect of our business maintains the superior level of quality throughout. From the initial client contact through the fabrication and installation process to the final invoicing and follow up, we will conduct ourselves in a professional manner. Attention to our clients needs establishes the focus for the scope and range of our work. Every person has different needs and considerations unique to their project. Only by listening to and understanding the clients needs can we direct our resources towards a successful result for everyone. ~ 3 COMPANY HISTORY Land of Lakes Stone Company was created through the desire of Greg Mundahl and Mike Gardner, owners of Land of Lakes Tile Company, to expan4 into the slab stone countertop business. Land of Lakes Tile Company is a tile installation business started 23 years ago in Minneapolis. After working there for a combined 30. years, Mundahl and Gardner purchased the business in 1993 and increased sales by over 50% in their fIrst year of ownership. The company currently maintains average annualsales of about $ 1,300,000. The expansion to include stone tops with the tile installation services that Land of Lakes currently offer is a logical idea; many contractors expect tile installers to furnish the slab work as well. This is a convenient service for a general contractor because if a tile installer can provide the slab countertops for a project it means one less sub-contractor for the general to deal with. It also enhances the coordination between the flooring and countertop selection and installation. Offering custom slab fabrication with tile installation is also a popUlar idea (as you will notice in the competitors profIles section). Several of the latger tile installation companies in the state also provide stone slab work fabricated in their own plants and successfully market stone countertops through their tile businesses. The timing around the formation of Land of Lakes Stone Company involves the opportunity presented when Eric Dudley resigned as Vice-President of Sales and Marketing for Capital Granite and Marble Inc. Because Land of Lakes Tile Co. had formerly contracted work with Capital Granite, Mundahl and Gardener were familiar with Dudleys' abilities in sales and service. Several meetings rev$led more individual assets and a shared ambition to create a state-of-the-art slab fabrication facility that would also house the tile installation business. A partnership was formed and the groundwork begun. Determining a location for the plant involved examining several critical factors. First, we needed to be conveniently located for Metro area clients as well as fabrication talent from the St. Cloud area. Second, we needed to stay in a position to service Land of Lakes Tile Company's current client base. Third, the retail aspect of the stone business requires a visible and easily accessible location. Forth, we were seeking a community that offered some form of fInancial assistance towards the land purchase. The Albertville site meets all of these requirements.