2008-07-07 CC Packet Preliminary Demand Estimate for Senior Housinge'g!
Research Inc.
June 3, 2008
MEMORANDUM
TO:
FROM:
RE:
Mr. Dan Dixon
Guardian Angels of Elk River
Mr. Jay Thompson
Mr. Ryan Bergman
Maxfield Research Inc.
Mr. Larry Kruse
City of Albertville
Preliminary Demand Estimate for Senior Housing in Albertville, Minnesota
Introduction/Purpose and Scope of Research
This memorandum contains a preliminary assessment of the market potential for a senior hous-
ing development to be located in Albertville, Minnesota. Maxfield Research Inc. calculated the
preliminary demand for senior housing, including demand for congregate, assisted living, and
memory care units, based on the size of the income/asset-qualified target market and the supply
of existing and planned senior housing product in the Market Area.
The methodology used to calculate demand in this memorandum is proprietary to Maxfield Re-
search but is consistent with methodologies used by analysts throughout the senior housing in-
dustry. It is important to note that demand estimates and conclusions contained herein are pre-
liminary, and are intended only to broadly assess the depth of demand for additional senior hous-
ing in the Market Area. A more thorough investigation of the unique characteristics of the Al-
bertville Market Area, outlined in a Full Feasibility Study, would reveal more specific factors
that would impact demand and appropriate market positioning.
This memorandum delineates the primary draw area ("Market Area") for senior housing in Al-
bertville and presents an overview of the demographic and economic characteristics of the Mar-
ket Area. It then inventories existing and pending senior housing developments that would be
competitive with the subject development. Demand for senior housing products, including con-
gregate, assisted living, and memory care, is calculated based on the demographic, economic,
and competitive factors that would impact demand for senior housing units in the Market Area.
This memorandum concludes with a preliminary assessment of the demand that would be cap-
turable by a development on an appropriate site in Albertville.
612-338-0012 (fax)612-904-7979
615 First Avenue NE, Suite 400, Minneapolis, MN 55413
www.maxfieldresearch.com
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 3
Older Adult (Age 55+) Population and Household Trends
Table 1 shows the age distribution of people and households age 55 and older in the Albertville
Market Area. Data presented for 2000 is obtained from the U.S. Census. Estimates for 2008 and
projections through 2013 are based on data provided by Claritas, Inc., a nationally recognized
demographic services firm, with adjustments calculated by Maxfield Research according to Met-
ropolitan Council figures.
As of 2000, the Albertville Market Area totaled 35,340 people and 11,530 households. The
population and household bases increased by 60.1% and 67.7%, respectively, through 2008 and
are projected to continue to grow through 2013. By 2013, the Market Area is projected to total
an estimated 68,846 people and 24,179 households.
TABLE 1
OLDER ADULT (55+) POPULATION & HOUSEHOLD AGE DISTRIBUTION
ALBERTVILLE MARKET AREA
2000-2013
POPULA
55 to 64
2;248
4,924
7,149
2,676 119.0%
2,225 45.2%
65 to 69
638
1,383
2,208
745 11fr.$%a
825 5 .70/6
70 to 74
492
881
1,404
389 79.1%
523 59.4%
75 to 19,
319"
591
844
272 85. %
253 42 80%
80 to 84
216
382
509
166 76.9%
127 33.2%
95
J40t
272
1 4141
1 132 94JA/61,,
142 ' 5Z20/a
Total55+
4,053
8,433
12,528
4,380 108.1%
4,095 48.6%
ToW, 65+
1,805
3,509
5,379
1,704 94.4%
1,870 53.E%'
Total75+
675
11245
1,767
570 84.4%
522 41.9%
Tot. Pop.
1 35,3401
1 56,5911
1 68,8461
1 21,251 60.1%
12,255 21.7%
HOUSEHOLDS
55 to 64
1,315
2,856
4,174
1,541 117.2%
1,318 46.1%
: 65 to69
2999
862
1,382
,
563 18
70 to 74
280
547
869
267 95.4%
322 58.9%
75 to 79
218':
384
555
166 ' 7 AO%
17144.5%
80 to 84
151
236
326
85 56.3%
90 38.1%
85 +
1(13'
.
t 1391,
1 2121
t 36 35.0°/
;
< 73 525%
Tota155+
2,366
5,024
7,518
2,658 112.3%
2,494 49.6%
To1a165
1,051
,169
;
3,344
1J 17 ' I06.3%
1.,.176 54,2�to
Total75+
472
759
1,093
287 60.8%
334 44.0%
Tot. HH
1 11,5301
1 19,3391
1 24,1791
1 7,809 67.7%1
r 4,840 25.0%
Sources: U.S. Census Bureau; Claritas, Inc.; Maxfield Research Inc.
• The Market Area's older adult and senior population and household bases experienced robust
growth in all age segments between 2000 and 2008. Between 2000 and 2008, the Market
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 4
Area's older adult and senior population (55+) grew by about 4,380 people (108.1%) and
2,660 households (112.3%).
• The 55+ population and household bases are expected to continue to experience strong
growth through 2013, although this growth is projected to occur at a lesser rate. Between
2008 and 2013, the Market Area's older adult and senior population is projected to add ap-
proximately 4,095 people (48.6%).
• Growth in the older adult and senior population overall is predominately propelled by growth
in the younger senior cohorts. The 55 to 64 age cohort is projected to have the highest nu-
merical growth between 2008 and 2013 (2,225 people, or 45.2%), followed by the 65 to 69
age cohort (825 people, or 59.7%), and the 70 to 74 age cohort (523 people, or 59.4%).
Growth by percentage is projected to be highest for the 65 to 69 age cohort.
Additionally, the older senior age cohorts (75+) are projected to experience considerable
growth through 2013, although the growth numerically and by percentage is less than
younger age cohorts. Comparatively, less growth in this age range can be attributed to a pe-
riod of low birth rates during the Great Depression, which impacts the numerical composi-
tion of aging cohorts today. Between 2008 and 2013, the 75+ age cohort is projected to add
522 people, or 41.9%.
Household growth trends are an important factor in assessing demand for housing products
since households represent occupied housing units. Similar to population growth trends,
household growth in the older adult and senior age cohorts is projected to continue to be
strong. Between 2008 and 2013, the 55+ age cohorts are projected to add a total of 2,494
households (49.6%).
Growth in younger and older senior households will drive demand for additional service -
enhanced senior housing products. The target market for housing with services is typically
households age 75 and older; through 2013, this segment is projected to grow with an addi-
tion of about 335 households (44.0%). These households will be the primary market for the
subject development.
Older Adult and Senior Household Incomes
Table 2 shows income levels for older adult and senior households in the Market Area in 2008
and 2013 based on information provided by Claritas, Inc. It is important to note that the data
does not account for the asset base of senior households or supplemental income that a senior
household could gain from the proceeds of a sale of a home or from contributions from family
members.
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse
June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 5
TABLE 2
OLDER ADULT
(55+) INCOME DISTRIBUTION
ALBERTVILLE MARKET AREA
2008 & 2013
65-74
55-64
75+
Total 65+
No.
Pet. ;
NA,
Oct
No -
PCL
No. Pct..
74
2.6
179
23.6
Under $15,000
127 9.0
306
14.1
1 S,000424,999
86
3.0
323
22.9
144
19.0
467
21.5
$25,000-$34,999
161
5.6
191
13.6
131
17.3
322
14.9
35,000449,994
262
9.2
263
18.7
135
17,$
399
18.
$50,000-$74,999
801
28.0
261
18.5
108
14.2
369
17.0
$75,000-899,999
563
193
135
9.6
20
2.6
155
7.1
$100,000 or more
909
31.8
109
7.7
42
5.5
151
7.0
2,856
100.0
759'
100.0
"Total
1,409 100.0
2,168
100.
35,000+
2,535
98.8
768
54.5
'
1 305,
40.2
1,073
49.5
55-64
65-74
75+
Total 65+
No.
Pet.
N6
Pct.
No.
Pet.
Na.
Pet.
93
2.2
177
7.9
218
19.9
Under $15,000
395
11.8
15,000-$24,999
94
2.3
'
344
15.3
196>
17.9
540
16.1'
$25,000-$34,999
178
4.3
321
14.3
175
16.0
496
14.8
35,000-$4%999
339
8.1
427
19.0
156
14.3
583
17.
$50,000-$74,999
1,041
24.9
457
20.3
213
19.5
670
20.0
75,000-$99,999 `
900
19.2
250
11.1
48,
4A
298 '
89
$100,000 or more
1,630
39.1
275
12.2
87
8.0
362
10.8
4,174
1, --
2,251
100.0
1,093=
10ti.0
otal
3,344
10040
,01H1+
3,697
88A
1,268
56.3
453
441.4
1,721
51,5
Change 2008-2013
55-64
65-74
75+
Total 65+
Pet.
NIL
Pct.
No
Pet.
Na. `
Pct..
19
25.7
50
39.4
39
21.8
89
29.1
Under $15,000
15,00i#- +24,999
8
9.3
;
° 21
6.5
5,2
36.1
73
15b
$25,000-$34,999
17
10.6
130
68.1
44
33.6
174
54.0
35,Q00-$49,999
76
29.Q
164
62.4
,
21
15.6
.
185
46.5
$50,000-$74,999
240
30.0
196
75.1
105
97.2
301
81.6
75,-59919"
237
42.1
its
85.2
28
146X
143
92.3
$100,000 or more
721
79.3
166
152.3
45
107.1
211
139.7
1,318
46.1
842
; 59.8
334
44�0
1,176
54
�: €
35,QQQ+!$40p
1,162
1 45.9,
SQQ
65.1
148
48.4
648
60.
Sources: Claritas, Inc.; Maxfield Research Inc.
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 6
The frailer the senior, the greater the proportion of their income they will typically spend on sen-
ior housing alternatives. Studies have shown that seniors are willing to pay increasing propor-
tions of their incomes on housing with services, beginning with an income allocation of 40% to
50% for market rate active adult housing with little or no services, increasing to 65% for inde-
pendent/few-services care and to 80% to 90% for assisted living housing. The proceeds from the
sale of their home, as well as financial assistance from their adult children, are often used as sup-
plemental income in order to afford senior housing alternatives. The data provided in Table 2 is
incorporated into our demand calculations, which are presented in a following section.
The following are principle conclusions from Table 2.
As of 2008, the median household income is an estimated $76,950 for households age 55 to
64, $38,620 for households age 65 to 74, and $29,310 for households 75 and older. The
higher incomes for older adult (55 to 64) and younger senior (age 65 to 74) households com-
pared to older senior households (age 75+) are primarily due to the fact that a higher propor-
tion of younger seniors are married and are more likely to have two pensions, along with the
fact that many younger seniors continue to have income -producing employment.
• The income -qualified market for senior housing is defined as households earning annual in-
comes above $30,000 ($35,000 in 2013 after adjusting for inflation). As of 2008, there are
approximately 1,234 senior households (age 65+) in the Market Area with incomes of at least
$30,000, accounting for 56.9% of all 65+ households.
• Demand for market rate senior housing products will be supported by an increase in the num-
ber of older adult and senior households that income -qualify for housing products. Through
2013, we estimate the number of age- and income -qualified households will reach 1,913
households, an increase of 55% from 2008.
• Since service -enhanced housing is need driven, seniors with low incomes are still candidates
for private pay assisted living and memory care, provided they have home equity or other
savings that they can utilize to pay for the costs. Very low-income seniors who are Medi-
care -qualified also could live in assisted living facilities that accept Elderly Waivers.
Senior Household Tenure
In addition to their existing income sources, many senior households would be able to derive
supplemental income to use toward housing alternatives by investing the proceeds from the sales
of their homes. Table 3 on the following page shows the homeownership rates among senior co-
horts in 1990 and 2000, according to the U.S. Census Bureau.
The following are key points from Table 3.
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 7
In 2000, homeownership rates were 95% for households age 55 to 64, decreasing to 87% for
households age 65 to 74 and to 81 % for households age 75 and older. Decreasing home
ownership rates are often correlated with increased household age since older seniors are
more likely to select renter -occupied housing as their service needs increase. In this Market
Area, a sharp decrease in homeownership for households age 75 and older indicates that sen-
iors begin moving to renter -occupied housing in their mid-70's.
• Homeownership rates between 1990 and 2000 increased slightly for older adult (55 to 64)
and older senior (75+) households. Increasing homeownership rates among these households
may be due to several factors, including an inadequate supply of renter -occupied senior hous-
ing options, the introduction of owner -occupied senior housing options, or an increased pro-
pensity toward homeownership in the years of later life.
• The resale of single-family homes would allow additional senior households to qualify for
market rate housing products, since equity from the home sale could be used as supplemental
income for alternative housing. These considerations are included in our demand calcula-
tions, which are presented in a following section of this memorandum.
TABLE 3
OLDER ADULT HOUSEHOLD TENURE
ALBERTVILLE MARKET AREA
1999 & 2000
Age of Householder
55-64
65-74 75+
Total 65+
Own Rent
Own Rent Own
Rent
Own
Rent
No. of Households
1,204 67
1
549 82 366
87
915
169
Homeownership Rate
95%
87% 81%
84%
1990
No. of Households
595 42
368 37 173
64
541
101
Homeownership Rate
93%
11 91% 73%
84%
No.of Households
Change
609 25
I
181 45 193
23
374
68
Pct. Change
51% 37%
11 33% 55% 53%
26%
41%
40%
Sources: U.S. Census Bureau, Maxfield Research Inc.
Home Resale Values
Table 4 presents home resale data for single-family homes in the Albertville Market Area from
2004 to 2007 as well as actively marketing single-family homes. This data offers insight on rela-
tive ease of selling single-family homes and amount of equity seniors may be able to derive from
the sale of their homes, should area seniors choose to relocate to senior housing alternatives.
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 8
The following points are a summary of key findings
• The average single-family home resale price in the Albertville Market Area peaked in 2006
at $285,419. Last year the Market Area experienced a decline in average resale price of -
8.4%. The number of home sales has declined in the Market Area starting in 2006. Multi-
family home resale prices peaked in 2005 at $171,729. The average resale price has declined
since 2005 through 2007 when it reached $163,772, a decline of -4.6% over the two year pe-
riod.
TABLE 4
ACTIVELY MARKETING SINGLE-FAMILY AND MULTIFAMILY HOMES
ALBERTVILLE
MARKET AREA
May
2008
No. of
Average
Pet.
Median
Pct.
Avg.
Year
Sales
Price
Change
Price
Change
DOM
2004
555
$262,117
--
$239,900
--
45
2005
585
$271,426
3.6%
$255,500
6.5%
64
2006
456
$285,419
5.2%
$264,550
3.5%
71
2007
402
$261,389
-8.4%
$244,500
-7.6%
75
Active - May 2008
498
$329,718
--
$269,950
--
90
No. of
Average
Pet.
Median
Pct.
Avg.
Year
Sales
Price
Change
Price
Change
DOM
2004
180
$t63,506
--
$160,275
--
46
2005
162
$171,729
5.0%
$169,900
6.0%
78
2006
148
$169,791
-1.1%
$166,450
-2.0%
75
2007
104
$163,772
-3.5%
$154,950
-6.9%
84
Active - May 2008
105
$173,552
--
$164,900
--
80
Sources: Alliance Realty LLC; Maxfield Research Inc.
• Median resale prices are often a better indicator of home resale prices, since median figures
are not skewed by uncommonly low or high priced homes. Median single-family resale fig-
ures in the Albertville Market Area appreciated annually until 2007, at which point the me-
dian resale price decreased by nearly -8%. Median multifamily resale prices peaked in 2005
at $169,900. The resale price for multifamily homes decrease in both 2006 and 2007 when it
was $154,950, a decrease of -8.8% over the two year period.
• The average number of days on market has lengthened substantially since 2004, although the
2006 and 2007 figures are partially skewed by a recent MLS reporting change. This figure
increased from 45 days in 2004 to 75 days in 2007, indicating that it takes approximately
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 9
twice as long to sell a home in today's market.
The slowdown in the real estate market will have some impact on the ability of seniors to sell
their homes within a relatively short period of time. Thus, until the housing market im-
proves, absorption for new senior housing, particularly adult housing that is not need driven,
may be slower than demand would indicate. Currently, there are nearly 500 single-family
homes and 100 multifamily homes actively listed for sale in the Market Area. Based on 2007
single-family and multifamily resales transactions, there is roughly a one year supply of pre-
viously owned homes on the market in the Albertville Market Area
Based on the 2007 median resale price in the Albertville Market Area ($244,500), a senior
household could generate approximately $10,200 of additional income annually (about $850
per month), if they invested in an income -producing account (4.5% interest rate) after ac-
counting for marketing costs and/or real estate commissions (7% of home sale price). Should
a senior utilize the home proceeds on a dollar -for -dollar basis to support living in senior
housing with services, the proceeds of this home would last roughly 113 months (over nine
years) based on an average monthly rent of $2,000.
Senior Housing Defined
Senior housing is a concept that generally refers to the integrated delivery of housing and ser-
vices to seniors. However, as the figure below shows, senior housing embodies a wide variety of
product types across the service -delivery spectrum; products range from independent apartments
and/or townhomes with virtually no services on one end, to highly specialized, service -intensive,
assisted living units or housing geared for people with dementia -related illnesses (termed "mem-
ory care") on the other end of the spectrum. In general, independent senior housing attracts peo-
ple age 65 and over while assisted living typically attracts people age 80 and older who need as-
sistance with activities of daily living (ADLs).
CONTINUUM OF HOUSING AND SERVICES FOR SENIORS
Single -Family Townhome or �' , fit ���� �° , Nursing
Home Apartment
` Facilities
Fully Independent Fully or Highly
Lifestyle Dependent on Care
`Senior Housing Products
Source: Maxfield Research Inc.
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 10
The least service -intensive projects, also termed "active adult" or "adult" projects, are similar to
general occupancy housing projects; they offer virtually no support services or health care but
restricting tenancy to those ages 55 and over. Congregate/optional-services projects, the next
level to the right on the service -delivery spectrum, offer support services such as meals and
housekeeping, but often through tiered package pricing or on an a -la -carte basis so that services
can be customized for the resident's individual needs. A third type of senior housing is congre-
gate/service-intensive; these projects include some basic support services in the rent and typi-
cally attract a frailer senior population than adult or optional -services projects.
The most service -intensive product types, assisted living and memory care, offer the highest
level of services short of a nursing home. Typical services covered in the fee for both of these
product types include all meals, housekeeping, linen changes, personal laundry, 24-hour emer-
gency response, and a wide range of personal care and therapeutic services (either built into the
fee or a -la -carte). Sponsorship by a nursing home, hospital, or other health care organization is
common for assisted living and memory care projects as well as for many congregate projects.
Supply of Senior Housing in the Albertville Market Area
Table 5 on the following page shows an inventory of senior housing developments in the Albert-
ville Market Area. These developments currently satisfy some demand for senior housing prod-
ucts in the Market Area and are including in our demand calculations.
The following points are a summary of key findings.
• In total, the Albertville Market Area is supplied with 453 senior housing units, including
adult rental, adult ownership, congregate, assisted living, and memory care housing. Two of
the Market Area communities are located in the City of Albertville (Cottages of Albertville
and Cottage Homes of Albertville).
• The existing senior housing stock is relatively new within the Albertville Market Area. Ini-
tial occupancy dates range between 1994 and 2005. Overall, the median year of initial occu-
pancy is 1999.
• We identify three adult rental projects with a total of 167 units, one adult ownership devel-
opment with 56 units, no congregate developments, one assisted living facility with 66 units,
and one memory care facility with 164 units.
• The Wellstead of Rogers community is specialized and has a very large geographic draw
area. As a result, we only consider 50% of the assisted living units and 25% of the memory
care units located in the Wellstead of Rogers to be competitive with the subject development.
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 11
• The Cottage of Albertville and Cottage Homes of Albertville are the only two senior housing
facilities in the City of Albertville. Currently, there are no service intensive senior housing
facilities located in the City of Albertville.
TABLE 5
MARKET RATE SENIOR HOUSING DEVELOPMENTS
ALBERTVILLE MARKET AREA
May 2008
Year
Units/
Project
Location
Built
Beds
The Heritage
Rogers
2005
75
Countryside Cottages
St. Michael
1994
48
Cottages of Albertville
Alberville
1997/98
44
Subtotal
167
Cottage Homes of Albertville
Albertville
1998/99
56
Subtotal
56
None
Wellstead of Rogers
Rogers
1999/02
66
Subtotal
66
Wellstead of Rogers
Rogers
1999/02
164
Subtotal
164
Source: Maxfield Research Inc.
• In total, the Market Area is supplied with over 450 senior housing units, of which 167 are
adult rental, 56 are adult ownership, 66 are assisted living, and 164 are memory care housing
units.
Pending Senior Housing in the Albertville Market Area
Maxfield Research interviewed local officials in each community of the Market Area to learn of
any proposed or planned senior housing developments. As of May 2008, we did not identified
any approved development or any other development in the preliminary stages. We did, how-
ever, discover that the City of St. Michael is actively searching for a developer to construct sen-
ior housing in their downtown. The city has designated sites that they would like to see devel-
oped as senior housing.
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 12
Preliminary Demand Estimates for Senior Housing
Demand for Congregate Senior Housing
Table 6 presents our demand calculations for congregate senior housing in the Albertville Mar-
ket Area in 2008 and 2013.
The potential age and income -qualified base for congregate senior housing includes all senior
(65+) households with incomes of $30,000 as well as homeowner households with incomes be-
tween $20,000 and $29,999 who would qualify with the proceeds from the sale of their homes.
The proportion of eligible homeowners is based on the homeownership rates of areas seniors, as
identified in Table 3. The number of age, income, and asset -qualified households in the Albert-
ville Market Area is an estimated 1,569 households as of 2008.
TABLE 6
MARKET RATE CONGREGATE RENTAL SENIOR HOUSING DEMAND
ALBERTVILLE MARKET AREA
2008 & 2013
Age of
Age of
Householder
Householder
65-74 75+
65-74 75+
# of Households w/ Incomes of>$30,000'
864 371
1,409 504
(plus)
+
+
# of Households w/ Incomes of $20,000 - $30,0002
257 138
321 175
(times) Homeownership Rate
x 87% 81%
x 87% 81%
(equals) Potential Market
= 224 111
= 279 141
(equals) Total Potential Market Base
= 1,087 482
= 1,688 645
(times) Potential Capture Rate
x 2.5% 10.0%
x 2.5% 10.0%
(equals) Potential Demand
= 27 + 48
= 42 + 65
Total Local Demand Potential
= 75
= 107
(plus) Demand from Outside Market Area (35%)
+ 41
+ 57
(equals) Total Demand Potential
= 116
= 164
(minus) Existing Competitive Units
- 0
- 0
(equals) Total Congregate Demand Potential
= 116
= 164
(times) Percent of demand capturable at a Site in Albertville
x 40%
x 40%
,7775
1 2013 income -qualified figures adjusted for inflation ($35K or more + homeowners w/ inc. of $25K - 35K)
2 Competitive existing and pending units include congregate rental at 95% occupancy (market
Source: Maxfield Research Inc.
Adjusting to include appropriate capture rates for each age cohort (2.5% of households age 65 to
74 and 10.0% of households age 75 and older) results in a local demand potential for an
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 13
estimated 75 congregate units in 2008. We estimate that seniors currently residing outside the
Market Area will generate 35% of the demand for congregate senior housing — increasing total
demand by about 41 congregate units. This demand will consist primarily of parents of adult
children living in the Market Area, individuals who live just outside the Market Area and have
an orientation to the area, and former residents who desire to return upon retirement. Together,
demand from Market Area seniors and demand from seniors who are willing to locate to the
Market Area totals an estimated 116 units of congregate senior housing as of 2008.
Currently, there are no congregate facilities in the market and as such, no units will be subtracted
from the total.
No single Site can capture all of the demand in the Market Area. We have estimated that an ap-
propriate Site can capture 40% of the excess demand potential in the Albertville Market Area.
Applying this potential capture rate results in excess demand that would be capturable on an
appropriate Site for an estimated 46 congregate units in 2008.
Adjusting for inflation, we have estimated that households with incomes of $35,000 or more and
senior homeowners with incomes between $25,000 and $34,999 would qualify for congregate
housing in 2013. Following the same methodology, we project that demand for congregate
housing on an appropriate Site in the Albertville Market Area will increase to about 66
units through 2013.
Demand for Assisted Living Senior Housing
Table 7 presents our demand calculations for assisted living senior housing in the Albertville
Market Area in 2008 and 2013.
The availability of more intensive support services such as meals, housekeeping, and personal
care at assisted living facilities usually attracts older, frailer seniors. Hence, the age -qualified
market for assisted living housing is defined as seniors ages 75 and over.
Due to the supportive nature of assisted living housing, most daily essentials are included in
monthly rental fees which allows seniors to spend a higher proportion of their incomes on as-
sisted living housing with basic services. Therefore, the first step in determining the potential
demand for assisted living housing in the Market Area is to identify the age/income-qualified
market based on a senior's ability to pay the monthly fees. An income of approximately $35,000
and a 90% allocation of that income for housing translates to an affordable monthly fee of
roughly $2,600, which would be an approximate base monthly fee at many assisted living pro-
jects. Thus, all households with incomes above $35,000 would be able to afford the monthly fee
at an assisted living facility, based on monthly fees of $2,600.
In addition to seniors who are qualified based on their incomes alone, there is a substantial base
of senior households with lower incomes who own their homes. These seniors have an untapped
source of equity that can be used as supplemental income to defray the additional costs incurred
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 14
by living in housing alternatives with services. There are a significant number of seniors who
will spend down their assets or will receive financial assistance from family members in order to
avoid institutional care. With the 2007 average home resale value of about $244,500 in Albert-
ville, there would be a significant number of seniors who would be able to derive a substantial
amount of additional income from the sale of their single-family homes.
Because the vast majority (90% according to the latest ALFA survey) of assisted living residents
are single, our demand methodology separates the number of senior households who live alone
from those who live with a spouse or other relative. We have further broken down the number of
senior households by household type and income. From these figures, we apply acceptable cap-
ture rates for each income cohort and household type to derive the potential age/income-
qualified market. As of 2008, there are an estimated 423 age/income-qualified older seniors in
the Market Area.
Demand for assisted living housing is need -driven, which reduces the age/income-qualified mar-
ket to only the portion of seniors who need assistance. Studies by government agencies indicate
that about 30% of all seniors age 75 and over need assistance with at least three activities of
daily living. Applying this proportion to the age/income-qualified household base yields a po-
tential assisted living market of an estimated 127 seniors in the Market Area in 2008.
We estimate that roughly 55% of the age/income-qualified market needing significant assistance
with ADLs will be able to remain in their homes with the assistance of a family member or home
health care. The remaining 45% will need assisted living housing. Applying this market pene-
tration rate results in demand for 57 assisted living units in 2008.
A portion of demand for assisted living units in the Market Area, we estimate 35%, will come
from outside the Market Area. This secondary demand will include households currently living
just outside the Market Area, former residents, parents of adult children who desire supportive
housing near their adult children, and increasingly frail retirees returning from retirement com-
munities. Applying this figure results in total age/income-qualified demand for approximately
88 assisted living units in 2008.
We reduce the demand potential by the existing competitive assisted living units in the Albert-
ville Market Area. As of May 2008, we calculate 31 assisted living units that would be competi-
tive with an assisted living facility in the Market Area after accounting for a 7% vacancy rate.
After deducting these units from the demand potential, we find excess demand for 23 assisted
living units in the Market Area in 2008.
The same calculations are applied to the age/income-qualified base in 2013. Due to continued
strong growth in the senior population, total potential demand for assisted living housing is
expected to increase to about 38 units through 2013.
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse
June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 15
TABLE 7
MARKET RATE ASSISTED LIVING DEMAND
ALBERTVILLE MARKET AREA
2008 & 2013
HHs 75+ Capture Potential
Non -single Capture Potential
HHs 75+
Capture Potential
Non -single Capture Potential
Lv . Alone Rate HHs
HH's 75+ Rate HHs
Lv . Alone
Rate HHs
HH's 75+ Rate HHs
Less then S20.000 209 25% 52
42 15% 6 Less then S25,000
313
25 % 78
62 15% 9
S20-S34,999 92 75% 69
ill 40% 44 S25-S39.999
121
75% 90
145 40% 58
S35,000+ 88 100% 88
217 75% 163 S40.000+
130
100% 130
322 75% 242
Total 389 209
370 214 Total
563
299
530 309
Total potential market
423
608
(times) Percent needing assistance w/ 3-6 ADLs
x 30%
x 30%
(equals) Age/income qualified market needing assistance
= 127
= 182
(times) Market penetration rate
x 45%
x 45%
(equals) Short-term demand
= 57
= 82
(plus) Proportion from outside the market area (35%)
+ 30
+ 44
(equals) Total potential assisted living demand
= 88
= 126
(minus) Existing market -rate assisted living units
31
31
(equals) Total excess market rate assisted living demand in the MA = 57
= 96
(times) Percent capturable by a project at a Site
x 40%
x 40%
Source: Maxfield Research Inc.
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 16
Demand for Memory Care Senior Housing
Table 8 presents our demand calculations for memory care senior housing in the Albertville Mar-
ket Area in 2008 and 2013.
Demand is calculated by starting with the estimated Market Area senior (65+) population in
2008 and multiplying by the 10% incidence rate of Alzheimer's/dementia among this population.
This yields a potential market of about 351 seniors in the Albertville Market Area. According to
data from the National Institute for Aging, about 25% of all persons with memory care impair-
ments would be potential candidates for memory care housing units. This figure considers that
seniors in the early stages of dementia will still be able to live independently with the care of a
spouse or other family member, while those in the later stages of dementia will require intensive
medical care that would only be available in skilled care facilities. Applying this figure to the
estimated population with memory impairments yields a potential market of an estimated 88 sen-
iors in the Albertville Market Area in 2008.
Because of the staff -intensive nature of dementia care, monthly fees for this type of housing typi-
cally start at about $4,000. Residents of designated memory care housing often contribute 90%
or more of their incomes for monthly fees. Thus, the income -qualified market is defined as indi-
viduals with incomes of $50,000 or more, or incomes of $40,000 and non -income producing as-
sets of $200,000 or more that could be converted to monthly income (i.e. senior homeowners
earning $40,000 or more). As with all senior housing with services, a portion of this demand
will also come from seniors who are willing to spend down assets and/or receive financial assis-
tance from family members.
Based on our review of senior household incomes in the Market Area, homeownership rates, and
home resale data, we estimate that 45% of all seniors in the Market Area would have incomes
and/or assets to sufficiently cover the costs for memory care housing. This figure takes into ac-
count two -person households where one spouse may have memory care needs and allows for
sufficient income for the other spouse to live independently. Multiplying the potential market by
45% results in a total of 39 seniors who would be age/income/asset-qualified in 2008.
We estimate that 35% of the overall demand for memory care housing in Albertville would come
from outside the Market Area. This secondary demand will include households currently living
just outside the Market Area, former residents, parents of adult children who desire supportive
housing near their adult children, and increasingly frail retirees returning from retirement com-
munities. Together, demand from within and outside the Market Area totals about 61 memory
care housing units in 2008.
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 17
TABLE 8
MEMORY CARE DEMAND
ALBERTVILLE MARKET AREA
2008 & 2013
2008
2 113
65 + Population
3,509
5,379
(times) 10% Dementia incidence rate
x 10% x
10%
(equals) Estimated senior pop. with dementia
= 351 =
538
(times) Percent needing specialized memory care assistance
x 25%
25%
(equals) Total need for dementia care
= 88 =
134
(times) Percent income/asset-qualified
x 45% x
45%
(equals) Total income -qualified market base
= 39 =
61
(plus) Demand from outside Market Area (35%)
+ 21 +
33
Total Demand for memory care units
61
93
(minus) Existing memory care units
- 38 -
38
(equals) Excess memory care demand in Market Area
= 23 =
55
(times) Percent capturable at a Site
x 40% x
40%
1 Competitive existing and pending memory care units at 95% occupancy (market
equilibrium).
Source: Maxfield Research Inc.
Some of the demand for memory care housing will be satisfied by the existing supply of memory
care housing in the Market Area. Due to the specialized nature and broad geographic draw of
the memory care units at the Wellstead of Rogers, we only account for 25% of these units. After
subtracting the existing competitive units less a 7% vacancy rate, we calculate total excess de-
mand potential for memory care housing to an estimated 23 memory care units in 2008.
We have estimated that an appropriate Site in Albertville would capture approximately 40% of
the total memory care demand in the Albertville Market Area. Excess demand is calculated for
nine memory care units that would be capturable on an appropriate Site in 2008.
The same calculations were applied to the projected age/income/asset-qualified base in 2013 to
determine demand for memory care housing over the next five years. Through 2013, we project
demand for memory care units will increase to an estimated 22 units.
MAXFIELD RESEARCH INC.
Mr. Dan Dixon & Mr. Larry Kruse June 3, 2008
Guardian Angels of Elk River & City of Albertville Page 18
Preliminary Conclusions
Our preliminary assessment of the factors impacting demand for senior housing, including demo-
graphic, economic, and competitive variables, shows support for additional senior housing in the
Albertville Market Area. A summary of the demand potential on an appropriate Site in Albert-
ville is provided below.
TABLE 9
SENIOR HOUSING DEMAND
ALBERTVILLE
2008 and 2013
2008 2013
Congregate 46 66
Assisted Living 23 38
Memory Care 9 22
Source: Maxfield Research, Inc.
Our calculations do not include any additional senior housing units beyond the existing supply as
our research did not discover any proposed or planned developments that are currently in the
pipeline. Should additional product come on-line in the Market Area, demand that could be cap-
tured by the subject development would be reduced somewhat. Currently, we calculate adequate
demand for a congregate senior housing complex. However, if project development is delayed
two to three years the market will be strong enough to support the number of units generally re-
quired to financially support a service intensive development. Also, designing a project that will
allow units to be phased in over time as the market strengthens will contribute to the success of a
project.
It should be noted that our conclusions are preliminary and do not consider appropriateness of a
particular site for a senior housing development, historical performance of other senior housing
developments in the Market Area, price and positioning of the subject project, or other important
factors (i.e. architectural, marketing and management issues) that would likely impact the market
feasibility of the subject development.
MAXFIELD RESEARCH INC.